No. 03 · Home cleaning
Tidewell Home Cleaning
A bright, confident website for a home cleaning company, built around an instant price estimate so visitors know the cost before they call.
- Classification
- Independent concept
- Business
- Tidewell Home Cleaning (fictional)
- Project type
- Single-page website concept
- Year
- 2026
- Type
- Bricolage Grotesque
The brief
The brief
Design a website for a small home cleaning company that wants more recurring customers. Cleaning is a trust purchase with a price question attached. People want to know what's included, who will be in their home, and what it costs, without a sales call.
Goals
- 01Show a price in the first screen, without a phone call
- 02Make "what's included" completely clear
- 03Encourage recurring cleans over one-off visits
- 04List the neighborhoods served
On every screen
Designed for phones first
The work
The approach
Cleaning companies compete on trust and convenience, and the fastest way to show both is to answer the price question immediately. The estimator sits in the hero. Choose bedrooms, bathrooms, how often and any extras, and the price per visit updates as you go. The prices are samples for this concept, and the page says so.
The look is deliberately bright: cobalt and lemon on clean white, with Bricolage Grotesque, a friendly typeface whose rounded, slightly quirky shapes keep the big headline from feeling corporate.
Decisions worth noting
- Price first, then proof. The checklist directly below the estimator explains exactly what the price buys, room by room.
- Recurring cleans pre-selected. “Every 2 weeks” is the default, which matches what most cleaning businesses want to sell, and the lower per-visit price makes the reason visible.
- One promise, stated plainly. The re-clean guarantee gets its own band instead of being lost in a list of badges.
How it’s built
One static page with a small script for the estimator. The steppers are real buttons with labels, and the price area announces changes politely to screen readers. Fonts are self-hosted. The booking button explains that this concept doesn’t take real bookings.
What would change for a real client
Real prices from the business, a connection to its booking or scheduling software, reviews from its Google profile, and photos of the actual team. If they serve many areas, we’d add an area lookup by ZIP code.
What’s on the site
Features actually built
- Instant price estimate with bedroom and bathroom steppers, how often, and extras, updated as you choose (sample prices for this concept)
- Room-by-room cleaning checklist
- Three-step booking explanation
- Neighborhood list for the service area
- Re-clean promise banner
- Bold, high-contrast palette that stays readable on phones in daylight
Palette
- Cobalt
#2443C7 - Lemon
#F5E04A - Ink
#16181D - Mist
#EEF1FA